FLORA WILDFLOWER FARM
Branding • Trademark • PackagingOVERVIEW
Located in the Texas Hill Country is the magical Flora Wildflower Farm. This family business doesn’t just grow the most beautiful flowers, it’s a picture destination, florist, and a plant nursery. This brand prides itself on it’s deep Texan roots and love for the local flora. They wanted to share this love in an elevated way. They offer bouquet and plant deliveries directly to your doorstep. If you can’t make it to them, Flora Wildflower Farm will bring the beauty of the Texas Hill Country to your home.
APPROACH
The goal of this project was to create a brand that complimented the heart of this family business. The mark was created to look modern, feminine, and a touch rustic. A set of systemic packaging was produced for the bouquet and plant delieveries. As well as cohesive labels for the grow kits sold that are on site. The design of the all the packaging tells a story and introduce the consumer to the brand in a theatrical and elegant way.
BRANDING
EXECUTION
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